Google Adds Bulk Insights Download and New Metrics to GMB Dashboard

Google is on a roll with a recent updates to the GMB dashboard. This latest update allows business owners to download location Insights in bulk from the GMB dashboard.

The metrics download includes the following fields:

  • Store code
  • Store name
  • Address
  • Total searches
  • Direct searches
  • Discovery searches
  • Total views
  • Search views
  • Maps views
  • Total actions
  • Website actions
  • Directions actions
  • Phone call actions

Business owners can choose between 7, 30, or 90 days of historical data, or indicate a custom time-frame for the download of up to approximately 18 months’ worth of historical data, identical to the amount of historical data available via the GMB API. This update appears to be rolling out across all accounts in stages, though Google has yet to announce the change on their New Google My Business features page.

Google has also added new metrics to the GMB dashboard for Popular Times (previously only visible in the Knowledge Panel) and Return Customers, though this update has yet to make its way to bulk dashboards.

Google Adds Attributes Reference Sheet to GMB Dash

Google has added a handy reference sheet for all available attributes, not previously available in simple list form in the dashboard before.

The link to download the attribute spreadsheet is available from the Import Locations screen, seen in the screen capture below:

The reference sheet is simply a comprehensive list of all available attributes and does not indicate which attributes are accessible per category selection. Until Google makes it clear which attributes are associated to each category, the attribute selection process might be a bit of trial and error. Despite this shortcoming, it is a great start and a step in the right direction to helping business owners choose the right categories to define their businesses, and select attributes to tell users more about the location.