Views Spike in August – Google My Business

Update 10/12/17:

After reaching out to Google for an update on the public post that was to contain additional detail on the reporting change, Google has informed us that they have decided against publishing a post on the topic. Instead, Google has provided the following message, which explains the spike more thoroughly:

We recently started tracking a new impression type in desktop Maps. Local Insights now show whenever a listing has been viewed — even if it’s on a list of businesses that the user sees and the user doesn’t directly click on the business listing.

So essentially, Google is now counting when a desktop user clicks through to Maps to see a different listing, and the business listing in question also displays in the Maps list.


Google My Business Insights began reporting a significant uptick in Views starting roughly August 1st. This spike affected this single metric alone; Photo Views and Click Actions (clicks to directions, clicks to website, clicks to call) remain steady. At first glance, the increase appeared to be a bug in Google’s reporting, given that Click Actions would be expected to increase with a legitimate increase in Views.

We reached out to Google to flag the reporting anomaly to them, and to request an explanation and received the following:

We recently started tracking a new impression type in desktop Maps. In the future we’ll try to communicate these changes better ahead of time.

Among allLocal clients, the largest jump was a 130% increase MoM from July to August, across approximately 2,300 locations. Most clients have seen at least a 50% increase MoM. The image below was taken from the allLocal reporting dashboard for an example client, which displays what a remarkable and suspicious increase it was.

130% Increase from July to August 2017 - GMB

GMB Insights – Monthly Views

The explanation provided by Google above does not yet confirm what kind of desktop Maps view is calculated in the total count, though we can speculate that the Views might be related to either map pin or list views.

Google has provided assurances that this change is permanent and that Views will be sustained at this level, so we can continue to track these reporting metrics accurately in future.

Additionally, it may be worth mentioning that the recent Google local algorithm update, named “Hawk” appears to be unrelated, though the timing of both updates going live in relatively short order make it more difficult to distinguish between a true uptick in performance due to Hawk and an increase due to this new desktop Maps View.

Google is currently working on a public post in response to the confusion, and we will update this post with Google’s public response once available – stay tuned.

Milestone: Over 14.8 Billion Google Views Logged in allLocal

In preparation for the launch of the new allLocal reporting platform, which is now a public-facing beta, we have been digging into the performance data flowing into the allLocal dashboard from GMB and other engines, including Views and Click Actions.

As a result, we’ve calculated that allLocal has logged over 14.8 billion (yes, billion with a “B”) total customer views for our clients, and counting, since we began pulling Insight metrics from Google.

During this time, we have logged hundreds of millions of customer actions, including clicks to website, clicks to directions, and clicks to call.

In terms of percentages, we have calculated a total customer action rate of 4.21% based on the three customer actions Google reports in GMB Insights. And if we tentatively consider a photo view as an auxiliary action, since a photo view requires interaction with the listing, this number is bumped up significantly. We’ve found that photos, more than calls, websites, or even directions, see the most interaction on GMB profiles.

Customer Actions Breakdown

Website clicks: 1.23% Direction clicks: 2.25% Calls: 0.74%

If you would like to start viewing this data and more in the allLocal dashboard, please reach out to sales@alllocal.com to get started. Once the data has been imported, you’ll have access to roll-up reports for Google views (organic or Google Maps), Google customer actions (website visits, driving direction clicks, clicks to call), Bing views, Facebook and Foursquare metrics, listing accuracy history, review monitoring, rankings and more.

Let us be your local search secret weapon. Whether you are a search agency or a multi-location brand, we can help. We’ve boosted impressions and traffic for 100% of our clients across our 20 year history (over eight years in local SEO).

Contact us today to find out how we can help you, and to schedule a demo of the new allLocal platform — 760.542-7447 or sales@alllocal.com.