At allLocal, we believe locally targeted display (a.k.a. banner) ads are a huge opportunity for local businesses. When done properly (i.e., good creative, proper targeting, proper optimization) a small business can see significant ROI from display advertising and reach an entirely new market.
BIA/Kelsey estimates that the local display advertising market will reach $1.9 billion by 2013, over double the $879 million spent in 2008. The locally sourced portion of the market (as opposed to national players buying locally targeted ads) is estimated to have the highest growth with a target of $565 million by 2013, up from $45 million in 2008. See MarketingProfs summary for more details.