GMB New Feature: Set Holiday Hours!

Google My Business has launched a new feature that allows bulk-verified users to quickly pre-set special hours for holidays and special events. When you enter special hours in Google My Business, Google will tell customers that they’re seeing holiday-specific opening hours. This should remove all of the guess work in having to push holiday hours updates to Google and hope that they go live within the appropriate time frame.


If you only update regular hours and don’t specify special hours, Google may add a disclaimer that “hours might differ” for certain holidays.


Special hours can only be entered if you’ve already uploaded regular hours. Add Special Hours up to a year in advance, or as soon as you have confirmed the hours for the given holiday.

Furthermore, rather than having to revert the hours after the holiday hour period has ended, Google will automatically revert to the regular hours in your account.

Google is also making it more straightforward to enter your regular business hours with an hours column for each day of the week!

Here is a link to the new help file online for how to set special hours.

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