Local Content is Digital Crack

Maybe a bit overstated, but we get the premise… Yahoo! VP Hilary Schneider, at the Goldman Sachs Technology Conference, summed up her company’s position on local with this gem: “We believe local is the new digital crack”.  People want local content and this is certainly not a revelation of any sorts.  The big change we see emerging in the space is a model where ‘web companies’, with no true local presence but with years of experience executing on the web, are (finally) creating and partnering for more local content.  Local content has always been there, it just has not been effectively distributed.  This transition is one of the macro trends driving the huge opportunity for local businesses to advertise online.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *