Profile & Cover Photos, Logos, Preferred Photo Now in Bulk GMB Dashboards

Google has finally released functionality to allow bulk Google My Business dashboard users (users with 10+ bulk verified locations) to upload identity photos via bulk spreadsheet and to set their preferred photo. Identity photos include the cover photo, profile photo, and the business logo. The preferred photo is the photo that business owners recommend that Google display first for the listing on Google Maps and Search (though there are no guarantees that the preferred photo will actually be the first photo shown).

Previously, photos added via bulk spreadsheet upload were all bucketed into the “Additional photos” category in the GMB dashboard for that individual listing. Until now, identity photos could not be added/altered by a spreadsheet upload.

If a business wanted to add cover photos, profile photos, or logos to all locations, they were required to upload these images manually to all locations via the Google My Business dashboard one-by-one.

Below is a capture of the new functionality in the bulk interface. Photos are segmented by the various types that can now be uploaded:


You can select either the profile photo or cover photo as preferred:


Below is a screen capture of these new fields in the spreadsheet:


If a bulk user uploaded a logo prior to this shift, it was lumped together with any other photos and not segmented, like in the screenshot below.


In the last several months, logos uploaded via regular bulk feed have been causing photo upload errors the majority of the time. These errors were only resolved by removing the logo from the listings. Uploading the logo to the designated logo field should prevent these errors from happening as long as the images comply with Google’s recommended photo specs.

As of this writing, Google has not yet updated their New Google My Business features resource page, but once posted, details from Google should be found here.

A very welcome change for bulk dashboard users!

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