Consumers More Accepting of Local Ads Online

Interesting article about the ‘ethics of advertising‘ and how contextual targeting and behavioral targeting can impact journalistic integrity, or the perception thereof,  on news sites.  One nice local nugget included as well:

Respondents also revealed that when the ad was local and relevant to the content, it had a favorable impact. “One of the things that surprised me was how people were much more tolerant of local advertising in odd positions,” says Best. “We asked people about it, and they said it was kind of weird but OK because it was a Seattle thing.

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