Determining how a new customer or client found out about your products and services is extremely valuable information. Chances are you already pose the question to new customers during some form of initial consultation or interview. But how specific can you really get? You can’t exactly ask them to pick the ad out of a lineup that got them into your office.
Or can you? When advertising your local business online, it’s a brand new ballgame. Here are a few basic tracking methods to help you determine which of your online advertisements are bringing in new business, and which ones aren’t.
- Track your “Thank You” page. If you have a form on your website where visitors can contact you or signup for an initial consultation, place a small snippet of code on the “Thank You” page they reach after submitting the form. When the page is displayed to the visitor, this snippet of code is executed, and can be matched up with the exact ad that brought the visitor to your website.
- Track phone calls that originated from your website. Sometimes a website visitor would like to speak directly with a representative from your business, perhaps to setup an appointment or ask a personal question. If you don’t have a unique phone number or extension for your website calls, quickly ask how the caller heard about your business and jot down their response. With more advanced call tracking techniques, you can record live conversations or even link a particular call back to the exact online ad that produced it.
- Use promotion and coupon codes. Create unique coupon codes for different online advertising campaigns. If a website visitor prints a coupon and brings it in for redemption, mark it down on your spreadsheet. At the end of the month, take a look at the coupons that were brought in to see how well your ads are performing for each offer or service.
These are just a few basic ways to determine how new customers find your local business online. Spend a little time setting them up, and these tracking methods can give you real insight, save money, and help you determine the most effective way to grow your local business!